Holly LeMaster has served as The Colorado M.E.S.A. Initiative’s Program Coordinator since its inception.
Also the President of Genuine Enterprises, Inc., Holly began working on the business side of healthcare in 1985, serving physicians and other providers, hospitals, and joint ventures in many capacities. Her experience and expertise span assignments in physician and executive coaching, culture development, team building, medical staff development planning, new business planning and startup operations, marketing and advertising, strategic planning, financial forecasting, physician income distribution plans, operational audits, information systems, and more.
Holly and Dr. Murphy have collaborated on a variety of projects since 2001.